metrivant
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How to Build a Competitive Intelligence Program from Scratch (2026 Guide)
QUICK ANSWER A competitive intelligence program requires four layers: detection (verified signal capture), classification (what type…
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Direct vs. Indirect Competitors: How to Identify, Classify, and Track Both (2026 Guide)
QUICK ANSWER Direct competitors target the same customers with the same solution. Indirect competitors solve the…
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Signal of the Week #001: Mercury Launches Team Expense Controls — What Fintech PMMs Should Have Seen First
In March 2026, Metrivant detected Mercury updating its pricing page and homepage hero in the same…
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The AI Hallucination Problem in Competitive Intelligence (2026)
AI hallucinations are not just a ChatGPT problem. They occur inside competitive intelligence tools — and…
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Competitive Intelligence Software for Startups: What Actually Works at Every Stage (2026)
Most competitive intelligence software starts at $15,000 per year. Here is what startups and early-stage teams…
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30 ChatGPT Prompts for Competitive Intelligence Research (That Actually Work in 2026)
30 high-quality ChatGPT and Claude prompts for competitive intelligence research, battlecard creation, positioning analysis, and competitor…
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What 30 Days of Monitoring 150 B2B SaaS Companies Actually Reveals About Competitive Intelligence
We ran Metrivant’s 8-stage detection pipeline across 150 B2B SaaS companies for 30 days. Here’s what…
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Behind the Name: Why We Called It Metrivant
Metrivant = Metrics + Vantage. The founding idea: most CI tools give teams metrics. Metrivant gives…
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Klue vs Crayon vs Metrivant (2026): Which Competitive Intelligence Tool Actually Shows Its Work?
If you search for competitive intelligence software in 2026, two names come up on every shortlist:…
